Where breaking news shows up fashionably late.

Business

Netflix CEO lobbies to save Warner Bros. for the sake of competition

Johnny Hardy Published Feb 26, 2026 12:15 pm CT
Netflix CEO Ted Sarandos presents original Warner Bros. storyboards to White House officials as part of an unorthodox lobbying effort to salvage a major acquisition deal.
Netflix CEO Ted Sarandos presents original Warner Bros. storyboards to White House officials as part of an unorthodox lobbying effort to salvage a major acquisition deal.
Leaderboard ad placement

In what can only be described as not the most efficient use of corporate resources, Netflix CEO Ted Sarandos arrived in Washington Thursday with what appeared to be the entire physical archives of Warner Bros. studio crammed into U-Hauls trailing his black SUV. The procession, which stretched approximately three city blocks and required special permitting from the District Department of Transportation, was Sarandos's chosen method to save his company's imperiled acquisition of Warner Bros. Discovery. According to aides who witnessed the spectacle, Sarandos believed that if regulators could just see the actual, tangible film canisters and storyboard panels, they would understand this wasn't a monopolistic power grab but rather a beautiful merging of artistic souls.

Inline ad placement

The scene outside the Eisenhower Executive Office Building was one of controlled chaos. Production assistants, flown in from Burbank, scrambled to unload props trunks wedged open with vintage costumes, while a team of archivist librarians attempted to keep a chronological catalog of every film reel from 'The Jazz Singer' to 'Barbie.' Sarandos, standing beside a precarious stack of 'Harry Potter' celluloid, explained to bemused Secret Service agents that this was merely 'proof of concept.' He then attempted to thread a 35mm projector with 'Rebel Without a Cause' to illustrate a point about market disruption, a process that took 45 minutes and resulted in no actual film being shown.

This literal-minded approach to regulatory persuasion is a hallmark of Sarandos's leadership, a man who once reportedly suggested solving password-sharing by mailing every household a personalized, engraved Netflix-branded lock. The central thesis of his Washington mission seemed to be that antitrust concerns are merely a failure of imagination, a problem that could be solved not with legal briefs and economic data, but with a heartfelt screening of 'Casablanca.' A senior White House aide, who asked not to be named because they were 'still processing the sheer volume of cardboard boxes,' said the presentation was 'unconventional.' 'He kept pointing to a crate labeled 'Looney Tunes Merrie Melodies Original Cels' and saying, 'You see? The synergy is right there. It's not a monopoly; it's a cinematic universe.' We're still not sure what that means in a legal context.'

Inline ad placement

The effort to 'save Warner Bros.' by physically bringing Warner Bros. to the nation's capital underscores a level of corporate literalism that is, perhaps, not entirely helpful when dealing with the Byzantine intricacies of federal antitrust law. Instead of hiring more lawyers, Sarandos hired more grips. Instead of preparing market analysis, he prepared a highlight reel. It was a performance art piece masquerading as a lobbying effort, a desperate pantomime where the central prop was several tons of cinematic history. One could almost admire the sheer, unadulterated chutzpah of believing that the Federal Trade Commission's objections could be vaporized by the sheer emotional weight of seeing the actual sled from 'Citizen Kane' in person.

As the day wore on, the logistical nightmare intensified. A light drizzle threatened the integrity of cardboard boxes containing original scripts, leading to a frantic effort to move the entire collection into a secure government auditorium. There, Sarandos attempted to conduct an impromptu focus group with confused congressional staffers, asking them to rate on a scale of one to ten how 'complementary' the themes of 'Netflix's 'Stranger Things' felt alongside Warner's 'The Dark Knight.' The results were inconclusive, mostly because the staffers were preoccupied with the fact that a life-size statue of the Iron Giant was blocking the emergency exit.

Inline ad placement

The underlying bureaucratic horror of the situation was not lost on observers. Here was a titan of industry, reduced to a kind of door-to-door salesman, but instead of encyclopedias, he was peddling the combined might of two entertainment behemoths. The 'save' he was attempting was less a strategic negotiation and more a plea for emotional validation, a hope that the powers that be would be as enamored with the idea of a unified streaming library as he was. It was a Hail Mary pass composed entirely of physical media, a last-ditch effort that confused grandeur for persuasion. By the end of the day, the only thing that was clear was that the deal was, in all likelihood, not saved, but the National Archives had gained a rather impressive, if unsolicited, temporary exhibit.