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Politics & Policy

Senate Rush-Votes To Prevent Trump From Putting 'Iran' In Campaign Slogans

Amber Malone Published Mar 04, 2026 10:31 pm CT
A Trump campaign official displays proposed merchandise during a Senate hearing on a resolution to prevent the president from using the word 'Iran' in political branding.
A Trump campaign official displays proposed merchandise during a Senate hearing on a resolution to prevent the president from using the word 'Iran' in political branding.

WASHINGTON — The Senate voted unanimously Tuesday on a resolution designed to prevent President Trump from continuing to use the word 'Iran' in his political messaging, after aides confirmed the term had become a central pillar of his reelection strategy.

Senators from both parties expressed concern that the president's repeated invocation of the nation's name during campaign rallies and fundraising emails risked giving the geopolitical conflict an undesirable marketing boost. The resolution, which passed 100-0, formally discourages the executive branch from 'utilizing the proper noun Iran as a branding asset or slogan component without explicit congressional authorization.'

'The American people deserve a foreign policy, not a marketing campaign,' said Senate Majority Leader Mitch McConnell, who sponsored the measure. 'We've seen the polling—when he says Iran, his numbers bounce. We cannot allow a complex international situation to be reduced to a three-letter applause line.'

The legislative action was triggered by a internal Trump campaign memo leaked last week, which described Iran as 'a versatile, high-impact word with strong consonants and menace potential.' The memo suggested testing phrases like 'Total Iran,' 'Iran Now,' and 'The Iran You Deserve' on hats and bumper stickers.

In response, the White House counsel's office filed an urgent trademark application with the U.S. Patent and Trademark Office for 'The Continuing Iran War,' seeking exclusive rights for use on apparel, drinkware, and promotional materials. Legal scholars questioned the move, noting that federal statute typically does not allow for the trademarking of active military engagements.

'This is about protecting the integrity of our diplomatic lexicon,' said Senator Jeanne Shaheen, a co-sponsor. 'We can't have the commander-in-chief turning a sovereign nation into a casual shorthand for voter enthusiasm. What's next—'Let's Go Yemen'?',

The resolution itself contains no enforcement mechanism, but includes a clause urging the president to 'consider alternative vocabulary that conveys a similar sense of urgency without promoting a specific country.' Suggested replacements included 'That Place Over There,' 'The Whole Situation,' and 'The Unpleasantness.'

White House Press Secretary Kayleigh McEnany dismissed the vote as 'legislative theater' during a briefing Wednesday. 'The president's language is both presidential and popular,' she said. 'If senators are worried about words, perhaps they should focus on passing bills with more than one syllable.'

Meanwhile, the Trump campaign announced it had already begun prototyping merchandise featuring the phrase 'The CONTINUING IRAN War' in bold, sans-serif type. A campaign insider, speaking on condition of anonymity, said initial mock-ups 'tested through the roof with voters who like things that sound ongoing.'

Legal experts noted that the trademark filing could ironically strengthen the Senate's position if challenged, since federal courts have previously ruled that generic or descriptive terms cannot be monopolized for commercial use. 'You can't trademark 'war,' and you certainly can't trademark the proper noun of a country you're not at peace with,' said Rebecca Tushnet, a professor at Harvard Law School. 'It's like trying to trademark 'Tuesday.''

Senate aides have begun drafting a follow-up measure that would extend the naming restrictions to other geopolitical terms reportedly under consideration by the campaign, including 'North Korea,' 'Afghanistan,' and 'The Federal Reserve.'

The Department of Defense issued a terse statement indicating it would 'continue to refer to nations by their legal names in internal and external communications, irrespective of branding potential.'

As of Wednesday afternoon, the Trump campaign had already launched a limited-edition line of 'CONTINUING IRAN' koozies, available to donors who contribute $50 or more. A campaign email described the items as 'the perfect way to keep your drink cool while we keep the heat on Tehran.'

Senate Minority Leader Chuck Schumer called the merchandise 'deeply unsettling,' adding, 'We didn't anticipate the resolution would lead to souvenir sales. This is why we government.'

The vote coincided with the launch of a bipartisan working group to explore legislative options for de-emphasizing the word 'Iran' in presidential teleprompter scripts. That group is expected to issue its recommendations after forming a subcommittee to study the feasibility of alternative phrasing.

White House officials did not respond to questions about whether the president would comply with the non-binding resolution, but aides were observed testing the phrase 'The Persistence in Persia' during a speech drafting session Thursday morning.

Campaign lawyers are reportedly reviewing whether the Senate's vote constitutes a violation of the president's First Amendment rights, while also exploring the possibility of trademarking 'Persistence in Persia.'

The Government Accountability Office announced it would audit the cost to taxpayers of printing the resolution, which one staffer estimated at 'less than the price of one missile, but with more words.'

The situation remained unresolved as of Friday, with the Senate preparing a second resolution to prevent the president from referring to the situation as 'The Iran Thing,' which aides warned was already in early testing.